We were recently commissioned by one of our clients, The Bureau, to create the Official International Film Poster for Lean On Pete; a 2017 British-American drama film written and directed by Andrew Haigh and produced by The Bureau.
The Film is a quiet, powerful understated coming of age story about a boy and his horse with outstanding performances from newcomer Charlier Plummer, Steve Buscemi, Chloë Sevigny and Travis Fimmel.
Our main objective was to capture the beauty of the relationship between the lead character, Charlie, and his horse Pete. And to do this within one single image. We experimented with different ways to achieve this initially, some more abstract and some more literal. The image above demonstrates part of the creative process for this.
Some of our earlier concepts focused around using the silhouette of the horse as a container to hold an image of the lead character, Charlie. However, in the end, we felt a simple crop of a still felt more powerful in painting a clearer picture of their relationship. We created a simple, tight, typographic lock-up that sits in the bottom left of the format to help deliver the information clearly without taking too much away from the hero image.
We thoroughly enjoyed being part of such a beautiful film and it was great to finally see the posters in context recently at Venice Film Festival, where we were also thrilled to see Charlie Plummer win the Marcello Mastroianni award for Best New Young Actor.
Be sure to Follow The Bureau on Instagram to stay updated with the film and to find out when and where you can watch it!
Published by: madebyalphabet in Uncategorized