We are delighted to announce that Alphabet have been commissioned by the iconic British sports fashion retailer, JD Sports, to work on a number of different projects. We’re looking forward to sharing more with you soon but for now, keep your eyes peeled.
We've been working with Spark Capital and USA Volleyball helping them develop ideas for their merchandise leading up to the 2020 Olympic Games in Tokyo.
We were asked to create a classic range of merch appropriate for all audiences as well as a more vibrant, playful range targeting a younger, female-focussed demographic.
For the classic range, we developed a bespoke typeface which is modern take on a traditional 'varsity' style that was confidently combined with the unmistakable USA red, blue and white colour scheme.
We developed typographic compositions and 'lock-ups' that could be used as feature graphics across all types of merch. We played on the unique hand-signals that are used in Volleyball, bringing these into the Merchandise in a physical, playful and engaging way.
For the modern range, we combined bold and bright colours with a hand-rendered execution to create lively icons and devices that bring a little bit more personality and flavour to the game of Volleyball.
Be sure to Follow USA Volleyball on Instagram to stay updated with the build up to the 2020 Olympic Games in Tokyo.
We were recently commissioned by one of our clients, The Bureau, to create the Official International Film Poster for Lean On Pete; a 2017 British-American drama film written and directed by Andrew Haigh and produced by The Bureau.
The Film is a quiet, powerful understated coming of age story about a boy and his horse with outstanding performances from newcomer Charlier Plummer, Steve Buscemi, Chloë Sevigny and Travis Fimmel.
Our main objective was to capture the beauty of the relationship between the lead character, Charlie, and his horse Pete. And to do this within one single image. We experimented with different ways to achieve this initially, some more abstract and some more literal. The image above demonstrates part of the creative process for this.
Some of our earlier concepts focused around using the silhouette of the horse as a container to hold an image of the lead character, Charlie. However, in the end, we felt a simple crop of a still felt more powerful in painting a clearer picture of their relationship. We created a simple, tight, typographic lock-up that sits in the bottom left of the format to help deliver the information clearly without taking too much away from the hero image.
We thoroughly enjoyed being part of such a beautiful film and it was great to finally see the posters in context recently at Venice Film Festival, where we were also thrilled to see Charlie Plummer win the Marcello Mastroianni award for Best New Young Actor.
Be sure to Follow The Bureau on Instagram to stay updated with the film and to find out when and where you can watch it!
We’ve been working on the branding for an innovative new property development company based in the US whose innovative approach and health-centric vision considers the occupant and their well-being at the centre of all design and production, applying the philosophy of 'A better lifestyle starts with a better home.’ We’re happy to share some early unused concepts.
Their mission is to develop smarter, healthier homes that inspire and are in turn inspired by the occupant. Promoting health and a higher quality of life by applying a holistic approach to architecture, design construction and property management make up the centre of the company's ethos. Their properties incorporate a higher purity of indoor air, improved thermal properties, water, acoustics and even light.
We’re working closely with the client to create a brand identity that seeks to embody not only the innovative ideas and high-quality product promised, but also importantly creates a language and brand identity that simplifies the complex. We have developed the brand tone of voice that is simple and explains to the end-user what the brand stands for in a few sentences.
Alongside the tone of voice, we proposed a clear icon system to represent the key areas at the centre of the brand; air, water, acoustics, lighting, and thermal comfort.
With any brand and flagship product, it's important the product speaks loudest. This case is no different. In order for the innovative product to steal the show, we created a custom brand typeface that stands out and is unique, just like the brand. The brand typeface expands upon the unique iconography of the brand making everything come full circle.
We look forward to sharing more updates of the project as it progresses.
We're excited to share with you the launch of the new visual identity for Ticket Arena; one of the largest online ticket agents in the UK.
Working in partnership with the Ticket Arena design team, we looked to create a bold and vibrant identity that includes a dynamic colour palette, clean and modern typography and a memorable graphic system, that is flexible for digital and physical formats.
The project began over 6 months ago when we conducted a series of Brand Workshops with members of the Ticket Arena team at their headquarters in Leeds. The workshops consisted of a series of exercises that dissected the brand in order to dig deep and find out more about who they really are and what they do. Using our philosophy of 'people don't buy what you do, they buy who you are', we conducted a number of exercises that helped determine Ticket Arena's USP, what makes them different, what makes them stand out in a highly saturated market and what they should be shouting about!
We helped define their target audience by creating customer profiles and re-enacting real-life scenarios of people interacting with the Ticket Arena brand. We also took part in exercises that helped determine the Brand Values, Vision and Mission of the company which all helped shape Ticket Arena's new Brand Strategy and Position in the industry. We worked with the Ticket Arena team to build a Tone of Voice and a Messaging Platform that was packed full of personality and resonated with their audience.
The initial Brand Launch campaign was centred around the tagline 'A ticket is just the beginning'. We helped design a campaign for Billboards and Ad-shells as well as Web Ads and Social Media. We're super excited to be working with the Ticket Arena design team on their new chapter and look forward to sharing more work down the line.